Online vs. Real World Connections

Facebook, Twitter, Instagram, Snapchat, and Pinterest – our entire world revolves around these platforms, nowadays.

As the popularity of connecting with other people on digital platforms continues to grow, social media becomes an increasingly important marketing resource. However, unlike other advertising tactics, social media requires the establishment of a personal connection in order to be most effective.


So, how does one make that personal connection? Here are a few tips from my personal experience as a social media specialist that I am sure would prove as valuable to you as they have been to me.

Avoid all Marketing Gimmicks


Many companies look at social media as simply another avenue of promotion. Your followers can easily discriminate new information on social media platforms. They recognize ads and many find it invasive to receive propaganda from accounts they are following. What they respond well to are, those things that provide a sense of value that don’t feel like a marketing ploy.

Connect with your Audience Directly

Facebook and Instagram Live is one of the newest innovations that creates an opportunity to engage users via an immensely popular social media platforms and provide immense value to the users.Companies large and small are able to being streaming a live video with nothing more than a phone or a computer.


Those being filmed are able to interact with users who are watching as they speak. This gives a direct consumer access to a company, organization, or entrepreneur. Viewers are able to see that user questions and opinions are important and they gain a sense of familiarity with the speaker.

Connections in the Real World

It isn’t enough to simply provide resources for consumers. It is equally important to give them a way to actively participate in the conversation by engaging their own social networks. This can be done in a variety of ways including sharing information with their personal network, participating in surveys, or entering contests.



A lot of people initially discover a business through their official website or blog. There are several ways to immediately take advantage of their visit.