How can we find joy in the midst of a global pandemic?

Even in the midst of a global pandemic, it is us women in the forefront. Taking charge of home responsibilities, homeschooling kids and also trying to meet up our work deadlines.

It’s work from home and work for home!

During this challenging phase, we have to not only take care of everyone’s physical health but also their emotional health.

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Lady, how are you planning on doing all this without taking care of your emotional well-being first?

Yes the internet is full of positivity right now. Open your Facebook or scroll down your Instagram feed and there it is.

Only if all this was as simple as logging into your social media. Well, I realised after some days passed into the ‘lockdown after lockdown’ that I have to find the key to it myself.

So I set on a self exploratory journey and even though I wouldn’t say I have reached my destination yet but I have tried to make the way to reach it a bit fun.

How does one find joy constantly and remain positive always? Well, the harsh truth is that I don’t think that is even possible. We have to make space for feeling the lows along with the highs. The only thing that works for me is that while I do allow the lows, I make sure to acknowledge them and learn more from them. Then take the lesson and move on to a space where I am at peace with them. The important part is the journey about learning from each phase and growing a new version of yourself from that wisdom.

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The entire experience is in the journey not just reaching your destination, so here goes the list of ‘not an expert nor a guru’.

  1. Do not recharge your dish TV, you will not only save on a hefty monthly fee but also save your sanity from the inane shouting matches and horrific statistics on all the news channels. Well, you not only will be saved from the confusion of whether a vaccine has been discovered yet or not but you will definitely discover a way out of this mental maze of the so called ‘news’.
  2. Dedicate at least 30 minutes or an hour if possible to yourself in the morning before you start your chores or in the evening when you can relax. Read a book, do yoga or any form of exercise or simply put on your favourite music and just move.If you are not in the mood for that then try meditating in the peace and quiet. This time is what will build your resilience and believe me, you will actually look forward to it every day. And make it a daily practice and not an one off thing.
  3. Do Netflix and chill but keep in mind not to binge watch, as you will have plenty of chores waiting for you in the morning. So rest well and sleep for the minimum hours required.
  4. Parenting is hard on most days but even harder during lockdown. There will be screaming matches, and there will be bonding moments to make up for it too. Let’s just be nice to each other,this time is hard for everyone especially the younger ones. Create a structure and routine for them but let them be if they don’t feel like following it sometimes. They never informed us that this time would require ninja warrior like qualities and zen mode at the same time.
  5. Learn something new – a recipe, painting, dance or journaling maybe. But please do not make it a rat race , do whatever fills your heart with joy and happiness. The secret here is, the positivity that you get here will trickle down to your relationship management.
  6. Do give yourself that day or time to mope, laze and binge eat that chocolate. It’s ok to feel low sometimes! It is exhausting to be positive and smiling always. Feel the blues but don’t let them stay on for too long. Get up, dust up and wear your cape on for another day of the life in the lock down.

Most importantly, pause and ponder on life and the way we are leading our lives till now. As the usual defence mechanisms and distractions are all closed for now, reflect on what needs to stay in your life and what needs to be discarded for your growth.

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These are my learning experiences from these times and I would love to hear from you about your experiences.

Going digital with Archana Purohit

There are many #Bosswomen that we continue to cheer through the group, especially the ones who spare time and share some great entrepreneurial tips and tricks from their kitty.

This time, we have a passionate writer and a communications person who has transitioned from print to digital media ( and of course my soft corner for fellow writers). Archana Purohit has successfully handed prominent roles, as a content creator, consultant, strategist, marketer and above all working with a thinking, learning and adapting mind-set.

Today her agency, Digital Ozone works around 50+ prominent brands with teams based in Bangalore, Hyderabad and Nagpur. Though her journey doesn’t end here, and she is looking forward to her new venture ‘DO Academy’ that aims to assimilate a digital learning platform that cumulates her learning and builds a path of progress in digital marketing & web related services.

Here’s our tete-a-tete with her:

Q1. How did the idea for your business come about?

Archana: I was a chance entrepreneur. I always worked for someone else, ranging from a multi-national media company to helping my father Digitalise his media organisation. The whole of the last decade was only about print for me. My enthusiasm for startups got me into a consultation role; and there on some happy clients edged me to manage their complete media account. My zeal for marketing was driven by my passion for business and content. About two years ago, I started with two clients and two people team out of a co-working space. And today we have more than 20 core people, across 5 major cities. We are still a niche/boutique digital media agency- but from within we are a close knit family, working in tandem with clients as an extension of their organisation.

Q2. What was your key driving force to become an entrepreneur?

Archana: Creating a work environment that is not guarded by restrictions, has been my main aim. And I can proudly say that I have managed to maintain that vigour in my team and in our interactions with our clients.

Q3. How do you market your business, and which tactics have been most successful?

Archana: Honestly, we haven’t been hard selling ourselves till now (Maybe because we are busy hard selling for our clients). Most of our active business has been references and personal interactions. Digital media has brought in some exciting nationwide presence for us, and we have been able to work on some parallels business ideas that have worked as an extension to our services.

Q4. What piece of advice would you give to women who would start a business of their own.

Archana: Count every penny you spend, no marketing agency will tell you that. But it’s always better to be frugal than to fail hard. Also, be proud of your work, talk about it, network, and hard sell it. You are your own ‘Best Client’ and ‘Worst critic’- so if you are happy with your Work Quality and Perseverance you will be able to scale and sustain – its just a matter of time.

Q5. What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?

Archana: Have a routine, spend some time during the day doing what you love doing- it can simple things like cooking, working out, reading, dancing, writing – live you hobby, and you will achieve your dreams. And also guard yourself from pessimistic forces and Social Nazi’s.

Love the little nuggets of wisdom, hopefully this will help many budding entrepreneurs out there.

You can reach out to her:Email: archana@digitalozone.in

Switching to a quality life with Sahana

Its that time of the week again, where we feature the #Bosswomen of Hyderabad. And this time it is Sahana Rabindranath – Trainer, Coach, Counsellor and Therapist. She is the Founder of SwitchNov that offers Counselling, Therapy, Transformational Coaching and Training. Her deep interest in holistic wellness and experimentation with several holistic healing techniques such as EFT, Aromatherapy etc., resulted in a greater understanding of human psyche.With her integrated knowledge and experience, Sahana excels at Transformational Coaching and Therapy in diverse areas such as overcoming learning challenges, perseverance, relationship challenges at work/home, anxiety, depression, fear of public speaking, weight management and nervous habits in children and adults alike.

Here’s our tete- a – tete with her:

Q1. How did your idea of Business come about?
Sahana: I have always been enthusiastic about bettering my own life and the lives of others and helping them achieve their true potential. While I was working, the option to pursue psychology and ample opportunity to apply tools and techniques in various methods that intrigued me such as CBT, NLP, RTT and the like, including those not in the purview of traditional psychological methods, such as Reiki, EFT etc., presented themselves.
My corporate job as a Trainer and subsequently L&D Manager was focused on improving behavioral aspects that enhanced performance. This role put me in touch with several aspirants, right from recruitment to their promotions at different levels within the organization.
Having studied and practicing Counselling, Coaching and Therapy all through, it seemed like a natural culmination to set up SwtichNov. As the name suggests, SwitchNov stands for quick, profound, lasting transformation.
It’s my firm belief that there are methods that can change or alter most psychological states in a manner that is simple for the individual who requires that change. That drove me to practice and polish my skills to deliver results in a short yet effective way.
Q2. What was your key driving force to become an Entrepreneur?
Sahana: To be able use the vast knowledge that I gathered and methods I developed to help people improve their day to day lives was my key driving force.
There is often the misconception that Coaching/Therapy is used only to solve problems! I’ve worked with entrepreneurs who wanted to improve their public speaking skills or reach a new financial benchmark they have set for themselves.
Setting up SwitchNov has given me the opportunity to work with people from all walks of life – school children, people preparing for competitive exams like UPSC,GMAT,IELTS etc. or through courses like CA, CS etc., home makers, individuals who want to be better parents, entrepreneurs to individuals who need help overcoming personal challenges from planning to anger management.
Apart from one on one work, we offer group therapy, coaching and Corporate Training.
SwitchNov offers Counselling, Coaching, Therapy & Training.
Being able to work with such diverse individuals and age groups is definitely one of the drivers that keeps me going back to work each day.
Q3. How do you market your business & what tactics have been most successful?
Sahana: Most often, in such work, word of mouth or personal referrals is primary. 90% of our clients are referrals.
Sometimes, when we work with a child, the father may come back seeking help for some other reason. Friends refer SwitchNov.
Apart from that, we have an Facebook page, LinkedIn page and Website.
Q4. What piece of advice would you give women who would start a business of their own?
Sahana:
1. Follow your heart
2. Take one step at a time, consistently
3. Do one thing every day in the direction of improving yourself and your product
4. Don’t panic when things are not working your way – just hang in there and you will find your way!
Q5. What entrepreneurial tricks have you discovered to keep you focused and productive in your day to day schedule?
Sahana: I use the first business hours to manage communication. The rest of the day is planned through appointments. Since this work involves intense listening and thinking constantly, appointments are set a little apart so that there is a small break in between.
Whenever possible, I grab a nap in the afternoon, post lunch for about 15-30 mins – contrary to what we have been taught, this actually makes me more productive!
Those are some really helpful insights and inputs. Thank you so much and we look forward to seeing more good work from your end in this arena.
To see more of their work go to SwitchNov

Getting Stylish with Samaira

Hello Hello Hello! It’s time we introduce you again to one of the #BossWomenOfHyderabad and this one is extra special to me, as I literally have grown up with her and seen her go through multiple ups and downs in life to achieve the success that she has today!

Presenting Samaira Wallani, celebrity stylist, make-up artist, actress, social media influencer, educator and most importantly, a gem of a human being. In the field for close to a decade now, she started her career in Dubai, then moved to Mumbai and now calls Hyderabad her home.

She is the founder of Stylicious by Sam and co-founder of Enchanté Academy.

She believes in the holistic approach of styling when working with her clients and styles them based on their personalities. She is certified from the SVJ Academy in Mumbai, Temptu Academy in Delhi, Cheraag Bamboat – Magical Mirrors academy in Mumbai and Chandani Singh Academy in Delhi.

Her corporate clients include Hypercity, Shoppers Stop, Diva Couture, etc. and she has acted in ‘Eye for an Eye’ and ‘Hyderabad Nawabs 2’. Her list of illustrious clientele include FBB Miss India 2nd runner up – Shreya Rao, actresses Ritika Shah, Heba Patel, Rukhsar Dhillon, Athiti Das and so many others! She has beautified 500 brides all over India for their special day and also worked on ad films for Kiana Skin Care and Short films.

Here’s our Tete-a-Tete with her:

1) How did the idea for your business come about?

SW: Always a makeup lover from my 1st Job at Emirates Airlines, I had good taste in makeup and my husband noticed that at the time of our wedding and encouraged me to take it up full time and then I got asked to share my knowledge which led to starting the makeup academy.

2) What was your key driving force to become an entrepreneur?

SW: I have always been enterprising in whatever I did and always wanted to go above and beyond in whatever I do and being an entrepreneur gives you that liberty and that drove to move out of the job and do what I loved doing, full time.

3) How do you market your business, and which tactics have been most successful?

SW: I started out with Facebook and kept posting everything there. People started noticing my work and this visibility coupled with a strong word of mouth referral gave us a steady platform. The world then transitioned to Instagram and that has been our way forward.

4) What piece of advice would you give to women who would start a business of their own?

SW: Hard work, Consistency and Patience are the key. Focus on your vision and on how you want your business to grow and not on what others are doing. Keep your goals in mind and maintain the ethics and you will see the results which will be sustainable.

5) What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?

SW: Never loosing sight of the goal and keeping your fundamentals in place. Treating every client as equal. Writing down the agreements so there is no confusion later. Maintaining a calendar to know how the way forward.

Thank you for inspiring so many of us and wishing you all the very best in all your future endeavors!

 

Building an ethical fashion brand with Dipti Mrinalini

Salutations! We bring to you the #Bosswoman for this week…

Dipti Mrinalini is a fashion designer, entrepreneur, animal lover, dance enthusiast and believer of Jesus Christ. Raised on a rich dose of handlooms and handicrafts from every nook and corner of India by a family which strongly believes that everything made by hand deserves to be appreciated, preserved and nurtured, she has infused the same philosophy into her clothing line Dipti Mrinalini. Her life and business journey is a prime example of conscious living and ethical fashion.

All her designs are made mindfully to care for the producer, consumer and environment. Understated elegance and comfort are the key driving words for her.

She believes in building a business that will nurture and empower all the people involved- producers, employees, consumers and environment alike.

She says, “We can’t afford to run businesses in a manner that jeopardises the well being of either people or the environment. It’s only when you make everyone participants in the process can you hope to create something worthwhile.”

And what a beautiful thought indeed!

Here’s our tête-à-tête with her:

Q1. How did the idea for your business come about?

DM: I’ve always loved designing my own garments and used to sketch my garment design ideas as young as 12 years of age. When I hit adulthood, this desire to create garments that others enjoyed wearing and I enjoyed creating became very intense. I envisioned seeing my garments behind a window display and I was desperately wanted to make that come true-that’s when I thought I should start my own fashion business!

Q2. What was your key driving force to become an entrepreneur?

DM: The main reason I wanted to become an entrepreneur was because I really enjoyed working in a flexible work environment, loved taking on leadership roles and thrived on multi-tasking. I felt that becoming an entrepreneur would give me the opportunity to do all the above and so much more!

Q3. How do you market your business, and which tactics have been most successful?

DM: I sell my designs at intimate sustainable popups, exhibitions and through a cozy store space here in Hyderabad. My ideal client likes an uncluttered shopping experience and that’s what I always endeavour to provide to her/him. Meeting and engaging with a broader customer base at exhibitions and then having the interested ones back at the store for a more leisurely experience has worked well for me. They are then able to appreciate the minimalism of the brand better and it also gives me a chance to interact closely with them-telling them the story of the brand, hearing about what’s going on in their life and then keeping in touch like I would with an old friend! I have found that keeping in touch is as important as that first interaction if not more in attracting repeat customers.

Q4. What piece of advice would you give to women who would start a business of their own?

DM: I would say – listen to your instincts as to what you feel like doing or making. A business will need you to pour your soul into it-it’s exhilarating but is also very rigorous. Be prepared for the ups and downs-especially moments of self-doubt but never forget to look back at why you began and be open to making course corrections. A business is a brilliant means to not just make money but also to bless your employees with a means to live and your consumers with the gift of creation that God has put inside of you.

Q5. What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?

DM: I have noticed that a daily to-do list, loads of rest whenever necessary and a strong support system of family, friends, fellow business people, mentors and church members go a long way in keeping you on track. It’s very easy to get lost in the rigmarole of everyday tasks and losing track of your broader goals. A strong support system keeps you accountable and helps you weed out the unnecessary.

Really, really meaningful insights into your life and journey. So much to learn and get inspired. Wish you loads of success!

You can catch more of her work here:

Instagram: https://instagram.com/dmrinlabel?igshid=alva8d26b105

 

Finding a creative path with Megan Jyotiprakash

Hello Again.. its that time of the week when we post about the featured #BossWoman. And it is the reticent, very creative and a fellow dragonfly who switched tracks from Film Production to crafting – Megan Jyothiprakash.

After completing her education from Bangalore and Pune, she acquired a Masters Diploma in Film Production. Obsessed with all kinds of stationary, she started making greeting cards and hand-bound notebooks for friends and family and eventually started selling them.
The first ban on plastic bags, prompted her to make a few shopping bags for groceries which looked rather plain so she embellished them with a few baubles. The bags were a hit and she began started making and selling colourful totes, silk purses, and assorted tableware.

She further diversified into contemporary jewellery and Original Tiffany Stained Glass home decor and jewellery and loves learning new skills and mixing them up to create new products.
She says, “I named my brand after the Dragonfly because it is a symbol of creativity and change. Each product I make is individually handcrafted to perfection. I currently make original stained glass home decor and jewellery, contemporary jewellery made of beads and wire work, handbags, and tea chests.”

Here’s our tete – a – tete with her:
Q1. How did the idea for your business come about?
Megan: It started with homemade greeting cards, my love for pretty paper and stationery, and a casual suggestion, by a friend, to rent a stall at a flea market. Positive reactions from this got the ball rolling. Since then I have added more skills to my repertoire. From paper products, I learnt to work with fabrics (totes, purses, tableware), beaded and wire jewelry, ceramics, inks, and original stained glass.

Q2. What was the key driving force to become an entrepreneur?
Megan: Working for myself gives me the freedom to make my own creative and business decisions.

Q3. How do you market your business and which tactics have been most successful?
Megan: I usually post pictures and information about a new product on Instagram and Facebook. I take part in exhibitions and markets whenever possible. I request clients to tag my brand when they post pictures of my product on social media.

Q4. What piece of advice would you give to women who would start a business of their own?
Megan: Believe in yourself. Believe in your product. Use the best materials and resources available to you. Do not cut corners. Your work will speak for itself. Be open to new ideas and skills. I like to learn a new skill whenever I can so that I can mix them up and create a new product. If you get tired, overwhelmed or face a creative block, walk away from your work and find a different activity to clear your head. This is easier said than done when you have a deadline looming up ahead, but a clear mind will get you better results in the end.

Q5. What entrepreneurial tricks have you discovered to keep you focused and productive in your day to day busy schedule?
Megan: I begin the work day with a list of jobs to do. This keeps me focused and gives me the immense pleasure of striking jobs off the list as they are completed. I almost always have music playing in the background. I keep my phone away and very often turn off my phone data altogether.

Such a delight reading about your journey and such insightful points. Thank you so much, wish the very best for your journey onwards.

You can catch her work online here:
Facebook: Dragonfly by Megan
Instagram: https://instagram.com/dragonfly_by_megan?igshid=1to28xjksnvow

Womenfolk of Hyd turns 4!!

Recently Shubhashree Sangameswaran sent across a list of questions for me to answer about the group, Social Dragonfly and how I multitask 😉
Believe me, now I would like to thank all the Boss Women again for obliging me and answering all my questions and sending your replies on time 🙏💕
These questions also made me realise that the group has now turned 4 and the growth has been completely organic. I am so happy we could create such a positive and inspiring platform together.

We decided the best place to post this Q & A – would be here..

Shubh: What drove you to start the group Womenfolk of Hyd on Facebook?
Sammy: The group was formed 4 years back and was originally named Moms of Hyd. I used to be the City Editor for Momspresso then (formerly known as Mycity4kids), and had to cover events happening in the city for kids and parents every week. At that time social media was not so commonly used to post about events and I had to make frequent calls and visits to get all the information. At the same time, I saw great communities growing online in Mumbai, Bengaluru, Delhi and Gurgaon. So I decided to start something similar here in Hyderabad too. It started off with sharing events, slowly people started posting about their events themselves and sharing lovely and inspiring posts. I also noticed a number of friends doing great work were not moms, so they hesitated in joining the group. After about a year I rechristened the group to Womenfolk of Hyd,so we could be more inclusive. But the group is for women only. And now it is growing quite organically and giving a platform to many women entrepreneurs, artists and homemakers.

Shubh: What’s the inspiration behind the name The Social Dragonfly?
Sammy: After sometime I left my position at Momspresso and joined KidEngage as their Content Editor, Social Media & PR and Community Head.
Soon, I realised that I could consult clients on creating digital content for their online platforms and work independently. The best part is all businesses need social media to promote their work. Starting my own consulting agency gave me the freedom to work with businesses in all arenas. Hence, Social Dragonfly was formed.
Since my work is predominantly on social media and also my end goal was always to work towards the social good… so social… While reading up about spiritual and personal growth I came across the dragonfly and identified a lot with its spiritual meaning – Dragonfly symbolises going past self-created illusions that limit our growth and ability to change. It also signifies happiness, new beginnings and change. It also means hope, change, and love. And I would hope all this reflects in my personal and professional life as well.

Shubh: What advice would you give your 12-year-old self about figuring out where your passions lie?
Sammy: I recall my 14 year old self clearly and I would tell her this,” Embrace yourself and be proud of who you are. There is absolutely no need to try and fit in according to others’ perceptions especially your peers. You will find your true passion and calling only on this path. Even if you go wayward, life will bring you back here 20 years later.

Shubh: Do you ever feel creatively stuck, and if yes, what do you do? How do nourish your creativity?
Sammy: Earlier I used to keep my creativity reserved only for work and use it based on my clients. But soon I realised all this untapped potential needed an outlet. I write on my blog and create posts for my personal profile to channel that creativity. I decided to do create things that I would love to see and not wait for other people’s opinions or validation. This is how I self-published my first book. And somehow that work finds its own audience. When stuck, I try to do these things ( literally move – shake things up, instead of regular yoga I do yoga flow dance, instead of creating work content I journal for a while till I get in a flow. I attend workshops to learn new things, read a lot and I never feel ashamed about reaching out to people whose work I admire and talk to them. I made new friends this way and learnt so many things from them. My only motto since the last few years has been to continue going on, keep creating if something doesn’t work, work on something new. I keep creating something – a poem, a doodle or simply spend time with my plants and of course listening to music!

Shubh: Favourite three books your read last year?
Sammy:There are so many, this is hard to just talk of 3 🙂 but here you go
1.​Forty Rules of Love Elif Shafak
2.​Sapiens
3.​Women who run with the wolves

Shubh: What the best piece of advice you’ve received regarding running a business?
Sammy:There are a few:
1. Collaboration is key and never be jealous of other people’s success as they have worked through their own struggles to reach where they are today. 2. Never copy anyone, be true to you (authenticity) and 3. There is enough sunshine for everyone.

Shubh: If you were to share your one hack for making things work with all the multiple hats you wear, what would it be?
Sammy: Self-motivation is the first and self-accountability is the second. Third is to plan your working hours and make each minute count – I usually work when my kids are in school and I make sure I make productive use of that time and do not work in the evenings or weekends (mostly). I do have the same schedule for everyday and stick to it militantly 😉

I avoid too many in-person meetings and prefer to schedule calls whenever possible. A lot of work is done through social media apps and that saves a lot of time for work. It also means cutting your socialising time but then you do get quality time over the weekend.

This was so much fun and introspective. Planning many things for the group and will be sharing details with you all very soon! Stay tuned and thank you so much for being part of this community 🤗

Talking Sustainability with Prashansa Shahani

Hello, hello everyone. This week we are featuring a Serial Entrepreneur who is strongly passionate towards sustainability. She is a marketing and events professional turned Entrepreneur.
Prashansa Shahani played a crucial role in building Isthara, one of the most unique co living spaces currently based in Hyderabad, Bangalore, Delhi NCR and marketing and branding the Radisson Gachibowli property as head of their marketing division. Her passion towards environment, growth and sustainability made her launch the Hemis Store, India’s first all hemp lifestyle store and also co founded Hemp Republic an all Hemp company in 2018.

Here’s the tête-à-tête where she gives us a peek into her entrepreneurial journey.

Q1. How did the idea for your business come about?
PS: Being a person from an event and marketing background, I have had the opportunity to work with several companies across multiple industries but over the years, the root of all was almost always the same. Always leaning towards a more ‘satvik’ approach in life, there was always an latent passion and interest towards sustainability. After not having encountered a single company doing anything for the environment, it pushed me to take a leap and co-found Hemp Republic which then led to me Founding Hemis. Hemis, I felt, defined me and was something which I believed was the need of the hour – Smart, Stylish Lifestyle which was both people and planet positive.

Q2. What was your key driving force to become an entrepreneur?
PS: Two things actually – my goal and passion. I have always had the ‘keeda’ to build a host of brands which bring joy and value to people across demographics. Add that with a deep love for the environment and you get my driving force to move away from a day job and become an entrepreneur to start a Hemp-centric company.

Q3. How do you market your business, and which tactics have been most successful?
PS: For Hemis, we have created India’s First Hemp Lifestyle experience store so that we can reach out to people directly rather than just digitally. This is an entirely new product and we’re trying to create a whole new Eco-system so touch, feel, taste, smell, experience are all important. We do reach out via the digital space.

We have created an experience store and we prefer reaching out to people directly than online. Advertising online helps but not as much as making people experiencing your product is very important. Pop Ups, Fleas and Expos have helped us a lot in achieving marketing goals.

Q4. What piece of advice would you give to women who would start a business of their own.
PS: The very same that I would to men too – Just go for it. If you have the will, passion and expertise, there’s nothing that should stop you. Cross all hurdles and come out a winner!

Q5. What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
PS: Plan ahead, try to hold your calm and always be on your toes. And no matter what, never lose hope and passion.

Thank you so much for sharing your journey and your passion with so many of us. We wish you all the success for this inspiring venture.

Catch their work on Instagram: https://instagram.com/hemis_store?igshid=19xp3fznvzyse

***If you would like to learn more and experience the work they do then visit the “Something Green”, an Eco Collective happening at Hemis Studio on Feb 9 from 9:00 am – 11:00 am at Road No.12 Banjara Hills

In the yoga flow with Rina Hindocha

Hola! Back this week with another interesting feature..
Powerful poses and rhythmic yoga flow videos embodies this week’s #Bosswoman. A very quiet person who lets her work do the talking for her.
Rina Hindocha is a qualified and certified Yoga Trainer, teaches a combination of traditional Hatha Flow and Ashtanga Vinyasa Yoga.
Her ultimate objective is to play a key role in the wellness industry for the benefit of humankind and to help people to discover their potential and love for their bodies.
She runs her own studio with name “Rina Hindocha Yoga” and aspires to share and facilitate contemporary power yoga in a safe and comfortable environment for all levels of yoga practitioners. Her studio draws on the roots of the yoga tradition with a variety of classes such as Power Vinyasa Yoga, Flow and Meditation, Ashtanga Yoga, Restorative and Yin Yoga, Yoga for Runners and Athletes and Pilates Yoga Fusion Flow.
Here’s our inspiring tete- a- tete with her:
Q1. How did the idea for your business come about?
RH: I began my Yoga journey over ten years ago to challenge myself physically and get into better physical health. It has taken some time, but what began as a physical routine slowly evolved into a practice of patience, self acceptance, and healing. After experiencing the gifts of Yoga and Meditation I felt compelled to share it with others, so I decided to try another path along my journey, teaching. The positive impact yoga has made in my life is the reason why I became a yoga teacher and started my own center.
Q2. What was your key driving force to become an entrepreneur?
RH: Once I started teaching yoga, I realized that I had a true passion for teaching and thought of pursuing it as a career. I use yoga to relieve stress and to restore my sense of being. I truly enjoy teaching yoga – it’s invigorating postures, deep breath work, and the richness of meditation. I always wanted to share the enriching and transformative experience that yoga has to offer.
My desire to share my passion for yoga to others with a personal mission to educate, encourage, and empower the heart, mind, & body led to the opening of my very own studio.
Q3. How do you market your business, and which tactics have been most successful?
RH: Like yoga itself, marketing a yoga studio requires consistency and patience.I try to keep giving my best to create value,i wish to make yoga meaningful for the world at large and attract more and more people towards it.
Social media has become a powerful, highly effective tool. Social media helps me reach a broader audience.
Yoga and online videos are essentially a match made in heaven. There’s no better medium for yoga teachers to demonstrate poses, share sequences or provide tips.
Q4. What piece of advice would you give to women who would start a business of their own.
RH: Running a business is a full time commitment and it is important to consider what other aspects of your life might be impacted by this decision, such as family, friends, hobbies and other commitments you might have. This doesn’t mean that your business can’t complement your personal life, however it is important to consider the adjustments and sacrifices you may have to make.
If you approach your new business plan with your eyes open, with vision, passion and a willingness to do what it takes to succeed, then you may have just found the business that not only sets you up for life, but drives your passion.
Q5. What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
RH: Entrepreneurial trick is customer/clients satisfaction. As a teacher, my customer are my students. It all depends how I prepare myself before conducting a session. I take elements I am working on in my own personal practice and weave them into my classes. I firmly believe you can only be authentic when you teach from your own practice. I write down and try out sequences that seem logical.
Then when i arrive, depending on the level and mix of students and their energy level on that day, I might modify my planned class. It certainly pays to be prepared, but it’s very important to be flexible.
Thank you so much for giving us a peek into your life journey. Truly inspiring for us all. Wish you the best in all your future endeavours.
You can follow her work on Instagram: https://www.instagram.com/rinahindocha/

Let’s talk trash with Shubhashree

Hello, hello, hello! We are back with our features and beginning with this quiet and shy artist who is trying to creating a change one illustration at a time and one book at a time. I met her first online where I saw her lovely work and then attended her workshop soon after and has been following her work that helps people in very simple ways to adapt to sustainability.
Shubhashree is an Artist/Illustrator and Writer. The Hungry Palette is her venture that brings her various interests together. As part of her Let’s Talk Trash project, she has produced illustrated books for adults and children to get the conversation started about sustainability and our waste footprint and ways to reduce it.
She conducts workshops for children and adults to engage on the topic like Sustainability and Visual Journalling and has been part of events like the Hyderabad Literary Festival and Bhoomi Habba in Bangalore.
Her journey will surely inspire a lot of creative people to go ahead and follow their dreams too.Here’s our tete-a-tete with her:
Q1. How did the idea for your business come about?
Shubh: You could say it just evolved when a hobby became a serious interest and the timing and setting happened to be such that I had the freedom to give it a shot!
Q2. How do you market your business, and which tactics have been most successful?
Shubh: So far, nothing has been as effective as word-of-mouth for me. Besides that, Instagram as a platform for creatives I really evolving and it has worked well for me. More than anything, being a 100% yourself and courteous with your customers is the most effective tactic.
Q3. What piece of advice would you give to women who would start a business of their own.
Shubh: I honestly don’t have any advice, because I still have a long way to go, but I will leave this quote here that really resonates with me and is a great reminder – “There is no growth in the comfort zone, and there is no comfort in the growth zone.”
Q4. What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
Shubh: Sunday evenings usually see me make my plan for the week – work plan and meal plan. And oh, putting my phone in another room while working is really effective to stay focussed
And oh yes, her books are a great learning start on sustainability for kids. Do check them out. You can find her work on her Instagram account www.instagram.com/thehungrypalette. Her website is www.thehungrypalette.com
Thank you so much for sharing such useful insights with all of us. Looking forward to catching more interesting work of yours in the future. All the best for all your endeavours.